Liquidus - Web Design and Development

Our Creative Process

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Our Creative Process

Creative web art meeting usability and accessibility

An illustration of an artists easel as a representation of the creative designs created through a clear design process.

There is a lot more to web design than may meet the eye. Great web design is more than pretty artwork. It must be functional and easy to use, while actively helping to satisfy your strategic goals for your website.  In essence, it is about effectively getting your message across to visitors, whether that is to buy your products, employ your services or learn more about your organisation.

Before we start creating a successful design for your website we need to understand your core requirements.  Doing so, ensures that we produce a complete web design that not only looks great but suits your business while targeting your desired audience.

An effective web design must take many factors into account. It should further your company branding while providing the desired experience for your site's visitors and driving these visitors to take action. Converting them from faceless visitors to paying and valued clients.

After the bigger pictures comes into focus we can begin to create an initial design concept. This concept can then be refined, balancing your feedback with our expertise.

Process Overview

In summary, our creative process involves:

  1. Determine your website design requirements
  2. Create initial web design concept.
  3. Refine design, taking into account your feedback. (Two iterations of refinement are included. Further refinement is billed on at an hourly rate.)
  4. Design concept is signed off on. (Further changes after this point must be agreed upon by both parties)
  5. Work on developing your website or custom web application can begin.

Custom Web Desgn vs "Off The Shelf" Templates

Rather than offer a standard off the shelf template as a budget option, we beliebe wholeheartedly in the benefits to be gained through a design that is tailored specifically to your  business. A custom design not only suits your business better visually but can be more easily maintained, keeping up with latest trends, new technology and web usability and web accessibility standards. The costs of each are comparable through a customised approach greatly increases return on investment.

A professional web design tailored to your site, needs and customers is just a quick message or call away!

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